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Why are Vitamix Blenders so Expensive?

why are vitamix blenders so expensive

People are always complaining about Vitamix blenders. And everybody wants to know why are Vitamix blenders so expensive? The truth makes more sense than you might be happy about. You see, Vitamix makes the most powerful and expensive blenders in the universe of the blender. And there is a reason for it.

Anyone who has used a Vitamix blender and an inferior blender knows that these appliances are kings in the kitchen. If you need a serious blender, you need a Vitamix. But why are they so outrageously expensive? Is it because you can use a Vitamix for everything, as a food processor, a blender, a juicer, and a grinder?

Today we will dig to the bottom of what makes the Vitamix so expensive. The benefits of using this blender are obvious. It’s more powerful, it has better control over the speed, and most units have lower noise and better technology. But let’s look at each of these points separately.

Read More: Which is the best Vitamix blender?

Why are Vitamix Blenders so Expensive?

Most blenders are defined by their blades and their motors. And when you compare a Vitamix blender against a standard blender, you will see that they have much higher horsepower. This is why they are so expensive.

But it’s not just power, it’s the ability to use power for long periods of time without running into heating issues. Most blenders can only run for a handful of minutes before having to shut off because the motor will overheat. But with a Vitamix, you can use your blender for upwards of 10 minutes without having to worry about an automatic shut-off.

And this boils down to price. The Vitamix blenders use a special cooling fan inside the motor base that helps them to stay cool. Obviously, these pieces of equipment or more expensive, and that price inevitably goes into the cost of the blender.

Read More: Vitamix horsepower – a complete guide

Better Blades

vitamix blades are better qualityThen there are the blades. The blades in your Vitamix blender have been cut using lasers so that they can handle tougher ingredients and break apart whole foods to extract nutrients.

The stainless steel of your blender blades is aircraft grade. They are sharpened and built to last forever. Even the cheap blades you find in other blenders are often not sharpened and can break easily.

The stainless steel also helps to protect your Vitamix blender from wear and tear. Otherwise, with all of your blending work, your cheaper blender blades will wear out so much faster than a Vitamix. And if they don’t wear out, they can break more easily when blending solid ingredients or when you accidentally drop the blender jar on the floor.

And again, these quality components and premium manufacturing techniques cost money, and the cost is translated into how much you pay for the blender.

Read More: What are the most expensive smoothie blenders?

Better Speeds

Most standard blenders come with a single speed. If you’re lucky, they will come with a high speed and a low speed. But the Vitamix does not mess around with its speeds. Every single Vitamix machine comes with variable speed control so that you can make more complex recipes and better control the texture of your blends.

Cheaper blenders simply lack these features. If you’re serious about kitchen work, it’s critical that you can control your speeds. Soups, smoothies, desserts, and other recipes can be completed with culinary precision because of Vitamix’s powerful speed control.


Let’s talk warranty for a minute. Almost every new Vitamix blender is going to come with a 7-year complete warranty. Most common blenders will let you get away with a one-year warranty or maybe a two-year warranty.

This kind of dedication from the company also costs money. While not many Vitamix blenders are going to be returned under warranty, it’s still an incredible promise and that kind of dedication and commitment to their products gives them the right to charge you a little more for them. You’re basically getting a guarantee for seven full years that your blender won’t break. What other company can do that for you?

Easier to Clean

Vitamix has designed its machines to have self-cleaning programs. You don’t need to disassemble the blender, you don’t need to shift pieces to get it into the dishwasher, and you don’t have to scrub it like some sort of peasant.

Simply fill the blender with water and soap and the blender will clean itself. The convenience alone is enough to add on a few dollars to the final price of the blender.

For anyone who has used a Vitamix self-cleaning feature, then went back to scrubbing their blender by hand, the difference is actually invaluable. Most people would pay a fortune not to have to clean anymore.

All Vitamix blenders are also dishwasher safe. If you don’t feel like washing your blender by hand, simply pop it in the top rack of the dishwasher without worrying about hurting its components or wearing it down.

The containers, blades, and lids are all dishwasher safe and sturdy enough to withstand deep cleaning.

Better Recipes

Vitamix blenders come with e-books and recipe manuals so that you can try out new and interesting dishes and drinks at home. Unlike other blenders, Vitamix actually encourages healthy eating by outlining the benefits of their vegan or gluten-free recipes.

You can prepare entire meals based on what your blender is capable of doing for you. Vitamix also has hundreds of recipes on its website as well as a monthly recipe e-newsletter that you can sign up for.

This is also an important feature of the blender itself and it’s something that will take your blending to the next level. If you’re truly interested in using your blender for more than just fruit smoothies, then this is a great way to take advantage of the technology at a very small cost to you.

By using a Vitamix blender, you can expect to expand your recipe repertoire and start trying out new dishes that have never been possible before.

Less Noise

Vitamix blenders are designed to make less noise. There is nothing more annoying than turning your blender on and hearing the gush of a jet engine fill your house. While Vitamix blenders definitely do make noise, it’s not as obnoxious and ear-splitting as many other blenders.

For example, you can use your Vitamix blender without waking other people up or disturbing your baby while it sleeps. It’s a small feature, but one that’s important because you will be using your blender more often when it doesn’t make such a racket.

Most modern blenders are designed to be quiet, but Vitamix blenders take this feature to a whole new level.

The Best for Making Smoothies

Vitamix blenders are great for making smoothies. The company knows this, and they know that you know it. And they charge you money to enjoy the effectiveness of their blender. If you’re interested in drinking juice or smoothies without chunks of leaf or half-blended seeds in them, you need a Vitamix.

Because of all the fancy components that go into each of these machines, you can make a smoothie in seconds using any kind of ingredients and you don’t have to worry about chunks, you don’t have to worry about the machine jamming on a chunk of ice, and you will always get the same consistency blend after blend.

To most people, this is worth the huge price tag. The whole thing with Vitamix blenders is that they are convenient and effective, and people will pay money for both of these qualities.

Read More: Why is my Vitamix Leaking? 3 Reasons & Easy Fixes

Great Accessories

Finally, Vitamix offers tons of different models, different accessories, and different series. They have something on offer for everyone. This allows them to price certain models higher than other models. It also allows them to make a great lineup of different accessories that you can buy separately for your blender, reducing the need to have extra appliances.

For example, you can purchase the dry grains container for your Vitamix and transform your blender into a food processor. It’s really that easy, and the amount of money you can save by not buying additional appliances is worth it in the end.

Why is Vitamix so Expensive – Final Thoughts

The benefits of a Vitamix blender are obvious. They’re more powerful, have better control over the speed, and most units have lower noise and better technology. But what makes them so expensive?

The answer is that they use a special cooling fan inside the motor base to keep it from overheating while running for longer periods of time than typical blenders. They also have higher quality parts and more powerful motors.

The bottom line is that Vitamix blenders are more expensive due to the superior technology contained within them, as well as their high-powered motors. So invest in a Vitamix blender if you want the best possible smoothies, purées, juices, or anything else that you can throw at it.

If you need an exceptionally powerful blender with longevity in mind, then buying one isn’t just worth your money – it may be necessary!