Why are Vitamix Blenders so Expensive?

why are vitamix blenders so expensive

People are always complaining about Vitamix blenders. And everybody wants to know why are Vitamix blenders so expensive? The truth makes more sense than you might be happy about. You see, Vitamix makes the most powerful and expensive blenders in the universe of the blender. And there is a reason for it.

Anyone who has used a Vitamix blender and an inferior blender knows that these appliances are kings in the kitchen. If you need a serious blender, you need a Vitamix. But why are they so outrageously expensive? Is it because you can use a Vitamix for everything, as a food processor, a blender, a juicer, and a grinder?

Today we will dig to the bottom of what makes the Vitamix so expensive. The benefits of using this blender are obvious. It’s more powerful, it has better control over the speed, and most units have lower noise and better technology. But let’s look at each of these points separately.

Read More: Which is the best Vitamix blender?

Why are Vitamix Blenders so Expensive?

Most blenders are defined by their blades and their motors. And when you compare a Vitamix blender against a standard blender, you will see that they have a much higher horsepower. This is why they are so expensive.

But it’s not just power, it’s the ability to use power for long periods of time without running into heating issues. Most blenders can only run for a handful of minutes before having to shut off because the motor will overheat. But with a Vitamix, you can use your blender for upwards of 10 minutes without having to worry about an automatic shut off.

And this boils down to price. The Vitamix blenders use a special cooling fan inside the motor base that helps it to stay cool. Obviously, these pieces of equipment or more expensive, and that price inevitably goes into the cost of the blender.

Better Blades

Then there are the blades. The blades in your Vitamix blender have been cut using lasers so that they can handle tougher ingredients and break apart whole foods to extract nutrients. The stainless steel of your blender blades is aircraft grade. They are sharpened and built to last forever. And again, these quality components and premium manufacturing techniques cost money, and the cost is translated into how much you pay for the blender.

Read More: What are the most expensive smoothie blenders?

Better Speeds

Most standard blenders come with a single speed. If you’re lucky, they will come with a high speed and a low speed. But the Vitamix does not mess around with its speeds. Every single Vitamix machine comes with a variable speed control so that you can make more complex recipes and better control the texture of your blends.

Cheaper blenders simply lack these features. If you’re serious about kitchen work, it’s critical that you can control your speeds. Soups, smoothies, desserts, and other recipes can be completed with culinary precision because of the Vitamix’s powerful speed control.


Let’s talk warranty for a minute. Almost every new Vitamix blender is going to come with a 7-year complete warranty. Most common blenders will let you get away with a one-year warranty or maybe a two-year warranty.

This kind of dedication from the company also costs money. While not many Vitamix blenders are going to be returned under warranty, it’s still an incredible promise and that kind of dedication and commitment to their products gives them the right to charge you a little more for them. You’re basically getting a guarantee for seven full years that your blender won’t break. What other company can do that for you?

Easier to Clean

Vitamix has designed their machines to have self-cleaning programs. You don’t need to disassemble the blender, you don’t need to shift pieces to get it into the dishwasher, and you don’t have to scrub it like some sort of peasant.

Simply fill the blender with water and soap and the blender will clean itself. The convenience alone is enough to add on a few dollars to the final price of the blender. For anyone who has used a Vitamix self-cleaning feature, then gone back to scrubbing their blender by hand, the difference is actually invaluable. Most people would pay a fortune not to have to clean anymore.

Less Noise

Vitamix blenders are designed to make less noise. There is nothing more annoying than turning your blender on and hearing the gush of a jet engine fill your house. While Vitamix blenders definitely do make noise, it’s not as obnoxious and ear-splitting as many other blenders. For example, you can use your Vitamix blender without waking other people up or disturbing your baby while it sleeps.

The Best for Making Smoothies

Vitamix blenders are great for making smoothies. The company knows this, and they know that you know it. And they charge you money to enjoy the effectiveness of their blender. If you’re interested in drinking juice or smoothies without chunks of leaf or half-blended seeds in it, you need a Vitamix.

Because of all the fancy components that go into each of these machines, you can make a smoothie in seconds using any kind of ingredients and you don’t have to worry about chunks, you don’t have to worry about the machine jamming on a chunk of ice, and you will always get the same consistency blend after blend.

To most people, this is worth the huge price tag. The whole thing with Vitamix blenders is that they are convenient and effective, and people will pay money for both these qualities.

Great Accessories

Finally, Vitamix offers tons of different models, different accessories, and different series. They have something on offer for everyone. This allows them to price certain models higher than other models. It also allows them to make a great lineup of different accessories that you can buy separately for your blender, reducing the need to have extra appliances.

For example, you can purchase the dry grains container for your Vitamix and transform your blender into a food processor. It’s really that easy, and the amount of money you can save by not buying additional appliances is worth it in the end.

jessica mason kitchen habit

Jessica Mason

Jessica is a smoothie enthusiast who believes the best way to start the day is with a delicious smoothie. When she is not drinking a smoothie, you’ll find her coming up with new recipes and trying out the latest blenders. Jessica likes the outdoors and socializing with friends.